Ayush Goel Also known as Sambhav

Proof of Work

February 2025 — February 2026

1 year 1 month

Remote

GTM & Growth Strategy

SE7EN & Co. Open ↗

Context

Most technical products don't fail because the tech is bad. They fail because nobody understands why they should care.

At SE7EN & Co., my work was helping early-stage Web3 and infrastructure teams turn complex products into stories, campaigns, communities, and GTM systems people could actually engage with.

Impact

  • Built GTM strategies across content, communities, creators, partnerships, and developer activations.
  • Translated technical protocol concepts into explainers, campaigns, threads, short-form scripts, and ecosystem breakdowns.
  • Ran creator and KOL campaigns from selection and narrative alignment to execution and reporting.
  • Built campaign plans with KPIs, deliverables, timelines, and stakeholder-ready reporting.
  • Led EigenCloud/EigenLayer ecosystem growth work through EigenTimes as the flagship engagement.

March 2025 — January 2026

11 months

Remote

Community Lead & Developer Activations

EigenTimes Open ↗

Context

EigenLayer had a classic infrastructure problem: the technology was powerful, but most developers didn't know what AVSs were, why they mattered, or where to start.

EigenTimes was built to close that gap. My work was to build the bridge - programs, onboarding, content, events, partnerships, and community systems that turned curiosity into contribution.

  • 1,000+ members
  • 500+ applicants
  • 50+ products shipped
  • 16+ events
  • 7 countries
  • 1M+ impressions

Impact

  • Built the community from 0 to 1,000+ members organically through content, programs, events, and community-led growth.
  • Ran developer bootcamps attracting 500+ applicants and resulting in 50+ products shipped.
  • Designed onboarding flows, contributor systems, member tiers, leaderboards, knowledge hubs, and community infrastructure from scratch.
  • Built creator/UGC loops through bounties, content IPs, and community campaigns that generated 1M+ impressions.
  • Organized and supported 16+ events across India, UAE, Turkey, Taiwan, Nigeria, Argentina, Shanghai, and more.
  • Ran a 4-city India college workshop tour reaching 500+ students.
  • Built CRM-style developer funnels from lead capture to active contributor.
  • Produced structured reports across community growth, campaign performance, bootcamp progress, and event outcomes.

July 2024 — February 2025

8 months

Remote

Content Generalist

Jade & Co. Open ↗

Context

Jade was where I learned how much good writing depends on good research.

The work was mostly helping founders and early-stage teams explain what they were building in a way that felt clear, useful, and native to the internet.

Impact

  • Created founder, product, and market-focused content for early-stage technology companies.
  • Wrote founder story threads, product explainers, market commentary, and long-form research.
  • Built content strategies, editorial calendars, competitor analyses, and research briefs across multiple clients.
  • Produced founder story threads ranging from 6K to 20K+ views.
  • Supported BD and partnerships through lead research, sponsor lists, outreach prep, and creator discovery.
  • Curated city-wise creator lists and platform-native meme/content ideas for distribution.

November 2024 — December 2024

2 months

Bengaluru, Karnataka, India

Communications & Event Operations

Founder House Open ↗

Context

Founder House was a 7-day founder residency during India Blockchain Week and ETHIndia. In a week where every event is competing for the same attention, execution quality is the only real differentiator.

My work was high-context ops: applications, founders, speakers, sponsors, comms, live scheduling, and making sure things didn't fall apart.

Impact

  • Helped run a 7-day founder residency during IBW and ETHIndia 2024.
  • Managed a 200+ application funnel and helped filter it down to 15 selected founders.
  • Coordinated stakeholders across founders, sponsors, speakers, investors, and ecosystem partners.
  • Worked with leaders/teams from Aptos, Polygon, Base, Monad, StarkWare, Eclipse, and more.
  • Supported session scheduling, live moderation, sponsor coordination, founder experience, and social coverage.
  • Owned stakeholder communication across a high-pressure, multi-party environment.

November 2023 — March 2024

5 months

Remote

Business Development Representative

CoinShift Open ↗

Context

CoinShift was where I learned pipeline discipline.

The work was simple but useful: understand the right accounts, write outreach that didn't feel templated, follow up properly, and keep the CRM clean enough for the team to actually use.

Impact

  • Built personalized outbound workflows for Web3 treasury and DAO prospects.
  • Researched accounts, wrote contextual outreach, and managed follow-ups across longer sales cycles.
  • Maintained HubSpot pipelines, lead stages, qualification notes, and workflow discipline.
  • Supported research-driven lead generation and customer acquisition workflows.

October 2023 — November 2023

2 months

Remote

Business Development Intern

aBit

Context

Early-stage BD at high volume. Find who matters, understand why they might care, and make contact.

Impact

  • Identified 40+ qualified leads per day across creator, agency, and protocol verticals.
  • Built partnership proposals for high-potential collaborators.
  • Maintained organized lead data and worked closely with the BD lead to improve targeting and outreach.

2023 — Present

Ongoing

Internet

Independent Work

Independent / Freelance

Context

Some of my most useful learning has come from doing things without permission - building small products, pitching clients, writing research, and experimenting with internet-native distribution.

Impact

  • Sourced, pitched, converted, and delivered a WordPress development project independently.
  • Published research and ecosystem content on X.
  • Ran deep dives on Solana dApps for Superteam bounties and won multiple bounties for quality research.